2/19/2023 0 Comments Word for unrealistic optimismWhen materialistic thoughts are salient, our results suggest that Arab consumers prefer spending in the presence of financial literacy messages because having materialistic thoughts heightens financial optimism when one is assured that acquiring financial knowledge and skills guarantees one’s financial success.Ī recent special issue of Asia-Pacific Journal of Teacher Education (Vol. Specifically, our results show that financial literacy messages lower levels of financial optimism, and thus, increase savings intention at baseline levels. However, among Arab consumers (data collected in the United Arab Emirates), we found that financial optimism was a key construct to explain savings behaviors. This is consistent with existing research which has largely focused on WEIRD countries (Western, Educated, Industrial, Rich, Democratic Henrich, Heine, & Norenzayan, 2010). consumers, financial literacy messages increased savings intention by heightening the importance of saving when materialistic thoughts were salient but had no impact otherwise. and Arab consumers depending on the salience of materialistic thoughts at the time of exposure. This cross-cultural experiment (N = 1,000) shows that messages designed to promote financial literacy are differently effective among U.S. These findings thus extend extant literature on the mechanisms consumers use with different payment methods, and they offer differentiated recommendations regarding payment channels for country managers. Convenience emerges as a new mediator between mobile payment and increased WTP, contingent on personal adoption. A set of three studies across several country markets tests these assumptions empirically. However, for consumers to perceive mobile payment as convenient, a personal adoption (enabled through an existing system in the respective country market) is necessary. Specifically, it highlights convenience as a positive driver of increased WTP for mobile payment. ![]() ![]() The current study introduces mobile technology as a new payment method to this literature. This finding, in turn, explains why consumers express higher willingness to pay (WTP) when paying with credit cards. ![]() ![]() The determined values of the indicators represent the basic elements for building a regression model that will help bank managers to optimize their personalized offers in relation to customer expectations.Įxtant literature on payment methods has focused on comparing cash and credit cards and emphasized the lower pain of paying (i.e., fewer negative consequences) for the latter. The values of the indicators for different categories of users of bank cards and different age categories can be determined based on the obtained results and the tests performed. The research was carried out on a sample of 148 bank cardholders in Romania from the Millennials and Generation Z. The most important indicators that affect the expectations when using the bank card were considered: The level of the credit limit, the existence of rewards programs, the costs associated with the card, the existence of associated services of type e-banking/m-banking, the image and the social status, the possibility to perform ATM cash operations, customer service, ease of use and volume of information on the card. The purpose of this article is to define the level of significance of the different indicators that influence the benefits expected by the customers when deciding on a bank card.
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